As the social media manager for our coffee manufacturing company, I spent the last week…
Twitter Keyword Analysis
Text is an integral part of our social media experience. Through text, we communicate and…
Choosing The Right Metrics
Analytics are a valuable resource in social media marketing. They can help a brand understand…
Understanding Social Analytics
Social media has become a necessity in today’s society. Facebook, alone, has nearly 3 billion…
Analysis of a Social Post
Social media is a great technology for marketing due to the ability to gain real-time…
The Final Pitch
Throughout this summer, I have been working on creating a social pitch for the CW…
Impact of Paid Social Campaigns
Social allows companies to directly reach consumers in a more efficient and targeted manner. There…
How Effective Were the Super Bowl Ads This Year?
I find it funny how some people think the Super Bowl is about a silly…